Batgirl, Bumblebee, Supergirl, Wonder Woman, Poison Ivy, Harley Quinn and Katana all star in the DC Super Hero Girls universe. (Photo: DC Entertainment)
“It’s fun for all of us to be involved in something that’s going to play into the girl-power aspect of what kids and parents are looking for,” Diane Nelson, president of DC Entertainment and president/chief content officer of
Warner Bros. Interactive Entertainment told USA Today.
Characters throughout the DC Comics universe will be represented in the different ventures and Lex Luthor will be the main bad guy causing problems for our heroes. Girls will finally have the chance to be introduced to characters like Batgirl, Katana, Harley Quinn, Supergirl, Poison Ivy, Bumblebee and others in a way that's accessible and relatable with all the heroics and action that's been catered primarily to boys in the past.
Wonder Woman and Supergirl appear in the Super Hero Girls "action doll" line from Mattel. (Photo: DC Entertainment)
In fact, the 12" action dolls will be accompanied by 6" action figures as well. Mattel made sure to approach the action figures as they would any others but with girls in mind. Lisa McKnight, Mattel’s senior vice president for marketing in North America, assured that the dolls, "are these really strong, athletic physiques and have great qualities and represent female empowerment.”
The 6-inch Super Hero Girls action-figure line includes Harley Quinn and Bumblebee. (Photo: DC Entertainment)
The time for toys, books, and media directed at young girls has been long overdue, but the timing now could not be any better. With the rise of comics like Batgirl and Ms. Marvel along with live-action heroes like Black Widow, Agent Carter and upcoming features Supergirl and Wonder Woman, there's never been a better opportunity to showcase girl power to a growing audience. Thankfully, DC finally realized the goldmine they were sitting on.