Skip to main content

'DC Super Hero Girls' Launches Animated Short, Preview Line of Action Figures

Batgirl, Bumblebee, Supergirl, Wonder Woman, Poison Ivy, Harley Quinn and Katana all star in the DC Super Hero Girls universe. (Photo: DC Entertainment)
DC Entertainment's launching of DC Super Hero Girls is a multimedia blitz introducing an entire new line of products aimed squarely at the underserved market of girls 6-12. With today's release of an animated short, DC has created a new universe where heroes and traditional villains coexist as teens at "Super Hero High School." It marks the beginning of a campaign that includes toys, books, digital content, animation and more that emphasizes female empowerment and inclusion.



“It’s fun for all of us to be involved in something that’s going to play into the girl-power aspect of what kids and parents are looking for,” Diane Nelson, president of DC Entertainment and president/chief content officer of Warner Bros. Interactive Entertainment told USA Today.

Characters throughout the DC Comics universe will be represented in the different ventures and Lex Luthor will be the main bad guy causing problems for our heroes. Girls will finally have the chance to be introduced to characters like Batgirl, Katana, Harley Quinn, Supergirl, Poison Ivy, Bumblebee and others in a way that's accessible and relatable with all the heroics and action that's been catered primarily to boys in the past. 


Wonder Woman and Supergirl appear in the Super Hero Girls "action doll" line from Mattel. (Photo: DC Entertainment)
Besides having a dedicated social media presence, it was important to create a line of toys that wasn't available before. “They’re not just looking for dolls with great hair play or fashion accessories. They want something that’s dynamic and they can have fun with in ways that maybe people haven’t given them credit for before,” Nelson explains what differentiates the Super Hero Girls dolls from traditional ones. 

In fact, the 12" action dolls will be accompanied by 6" action figures as well. Mattel made sure to approach the action figures as they would any others but with girls in mind. Lisa McKnight, Mattel’s senior vice president for marketing in North America, assured that the dolls, "are these really strong, athletic physiques and have great qualities and represent female empowerment.” 

The 6-inch Super Hero Girls action-figure line includes Harley Quinn and Bumblebee. (Photo: DC Entertainment)

The time for toys, books, and media directed at young girls has been long overdue, but the timing now could not be any better. With the rise of comics like Batgirl and Ms. Marvel along with live-action heroes like Black Widow, Agent Carter and upcoming features Supergirl and Wonder Woman, there's never been a better opportunity to showcase girl power to a growing audience. Thankfully, DC finally realized the goldmine they were sitting on. 


Comments

Popular posts from this blog

Fitness Women in Superhero Body Paint by J.M. Manion

J.M. Manion has long been a successful photographer covering the fitness and bodybuilding industry. He has photographed some of the strongest, well-defined physiques on the planet. He's also had a love of super-heroes and comic books. So much so that Manion began publishing his own comic book, Iron Siren Comics, featuring some of the fitness competitors he's covered as superheroes themselves. It's no wonder he sometimes incorporates superhero cosplay and body paint into photo shoots. Here are just some examples of his work:

WONDER WOMAN OF THE DAY: Fitness Model Gia Macool Embodies the Amazon Princess

The closest we'll ever get, probably, to superheroes in real life is through the great work of cosplayers. You see them at every pop culture convention from the very basic to extremely elaborate costume design. However, you don't have to be a cosplayer to enjoy dressing up as your favorite superhero from time to time. Take fitness model and entrepreneur Gia Macool for example. An accomplished fitness competitor and model, Macool is also a big fan of DC Comics' Wonder Woman. She shows her love of the iconic Amazon Princess in her fitness wear, meal prep accessories and even a full blown photo shoot in a Wonder Woman costume. 

For decades comics have featured very muscular superheroes, male and female, epitomizing the human form at its strongest. So when bodybuilders and fitness pros decide to suit up as these costumed heroes, they are the embodiment of those fictional characters in the flesh. Macool looks like she stepped out of the pages of a Wonder Woman comic with a suit …

Eliza Dushku Stars in Sci-Fi Short 'The Gable 5'

Kevin Tancharoen, the filmmaker that created the popular webseries, Mortal Kombat: Legacy, has returned to Machinima with his latest short film entitled The Gable 5 starring one of Joss Whedon's favorite action heroines, Eliza Dushku. The ties to the Whedon-verse are well intact as Tancharoen's brother-in-law is Jed Whedon, who co-produces along with wife Maurissa, the super spy drama Marvel's Agents of S.H.I.E.LD. on ABC. Dushku once again shows off her killer moves in this dark and action-packed sci-fi short film.

PREVIEW: 'PUNK MAMBO' #4 (of 5) by CULLEN BUNN, ADAM GORHAM and JOSÉ VILLARRUBIA

Punk Mambo faces off against a sinister sorcerer!


What does Azaire want with the loa he’s collected?
Mambo reaches deep into her bag of tricks to level the playing field. Sex magic may or may not be involved. But voodoo dolls definitely are.
PUNK MAMBO #4 (of 5)
Written by CULLEN BUNN Art by ADAM GORHAM Colors by JOSÉ VILLARRUBIA Letters by DAVE SHARPE Cover A by DAN BRERETON Cover B by DAVID MACK Cover C by CRIS DELARA Pre-Order Edition by ADAM GORHAM
$3.99 | 32 pgs. | T+ | On sale JULY 31st









VIDEO: Happy Father's Day, Walter White!

Just in time for Father's Day, Screen Junkies in association with the online men's magazine, Made Men, are celebrating TV dads and they got R.J. Mitte who played Walt Jr. to Bryan Cranston's Walter White, the school teacher turned meth kingpin on AMC's Breaking Bad, to reminisce about what made Big Walt a great dad. Maybe he wasn't so bad after all.