Skip to main content

Amid Controversy, Wonder Woman Movie Marketing Begins to Ramp Up


It wouldn't be the internet without some sort of disagreement taking place between strangers. The latest involves the marketing, or the lack thereof, of the upcoming Warner Bros DC Comics adaptation, Wonder Woman. However, it may not be as dire as it seems.

The contention is that there's been a bare bones approach to the film's marketing thus far. Bloggers have posted several articles this past week admonishing this perceived slight and comparing its marketing campaign to other DCEU features. They wonder where the marketing blitz is five weeks away from its release. Where are the billboards, buses wrapped in advertisements, endless TV spots, and TV appearances from its stars?


The worry is born from genuine concern for such an iconic figure and not the usual shade that is thrown DCEU's way like many angry people o' the internet have suggested. The narrative may or may not be warranted but there is a lot at stake. After 75 years, the most iconic, most revered feminist symbol to come from comic books who's transcended pop culture is finally being adapted to film. Wonder Woman is one-third of the DC Comics' famous trinity along with Superman and Batman but hasn't received the same treatment. Besides one live-action television series in 70's, the Amazon princess hasn't had another series or film since. Meanwhile, the Man of Steel and the Dark Knight have had numerous shows and movies. Wonder Woman didn't even have a solo animated DVD until 2009. Now, with her introduction in 2016's 'Batman V Superman: Dawn of Justice,' 'Wonder Woman' with Gal Gadot reprising the role is poised to debut June 2, 2017, under the direction Patty Jenkins.

The first major release of a big budget superhero movie with a woman as the lead and a woman director has many people anxious specifically female fans. They understand that studios don't value women very much. Studios have a misguided philosophy that says women-led films don't draw big audiences, therefore, it's not worth investing nine figures like they do with male-driven blockbusters over and over again. The truth, of course, is that women can open a film and make a studio a fortune. 'The Hunger Games,' 'Max Max: Fury Road,' and 'Star Wars: The Force Awakens' were all centered around a female lead and did just fine. The fact that it's taken Warner Bros this long to bring Wonder Woman to the big screen is a travesty. Marvel Studios, the current superhero tentpole factory, took them 20 films before committing to 'Captain Marvel,' their first female-led movie to be released in 2019.


The fear is that if 'Wonder Woman' doesn't meet or exceed expectations the chances for a franchise are gone. It'll give those misogynist studio execs ammunition the next time someone comes looking to make another big budget film with a female lead. Women only made up 7% of the directors of the top 250 films last year. Fewer still get to make one with a budget over $100,000,000, so the undue pressure for 'Wonder Wolman' to succeed has ramifications that unfairly targets women in front and behind the camera.

It's this rationale that has alarmed some folks, on Twitter specifically, leading to editorials about the lack of a big marketing push for 'Wonder Woman.' While we've seen numerous trailers, posters, and corporate tie-ins, there's been a lull since trailers arrived during Nickelodeon Kid's Choice Awards and the NCAA Men's Basketball Tournament. Nothing makes fans more nervous than when a movie they can't wait for doesn't get the same marketing blitz other films get. Their fears may not be unfounded but there could be a light at the end of the tunnel.


The good news is that outlets like Vanity Fair and Forbes have crunched the numbers and they've determined that the promotion budget spent at this same point is higher than it was for 'Suicide Squad.' And the marketing push could just be getting started. There is still plenty of time to reinforce the June 2 release to the general public. This is what they had to say:
Five weeks is a long way out in movie-marketing land. Especially during the crowded popcorn season we’re entering. Let’s look at some data: according to iSpot, which tracks TV advertising, W.B. has spent $3,043,212 so far on ads for Wonder Woman. At five weeks out, the studio had spent $2,645,643 on ads for Suicide Squad...On Thursday—perhaps hearing the call from fans—the studio dropped two new trailers for the film, one heavy with action and another with wit. So far, at least, Warner Bros. seems to be giving Wonder Woman a fair deal.(Yohana Desta, Vanity Fair)
Moreover, Gadot and Pine (among others) will soon start to pop up on the likes of The Tonight Show, and Ellen and Good Morning America. Those interview segments will come with the usual "So, you have a clip for us?" footage that will then debut online along with whatever other clips Warner Bros. chooses to spoil prior to release. Oh, and Danica Patrick will race a car covered in Wonder Woman-inspired art during two big races next month. I would have arranged for Gadot to host Saturday Night Live (although Chris Pine is hosting on May 6th), but that's not my call. (Scott Mendelson, Forbes)
There were a total of three new TV spots released this past week (you can see those above) and there are additional tie-ins like the NASCAR car event that will reach a big audience, Dr. Pepper cans adorned with images of Wonder Woman, contest to join Chris Pine at the world premiere (proceeds go to charity), Snapchat filters, a custom gauntlet maker online, and three new photos (see below) from the film have been released.

Warner Bros should be ready to bring an onslaught of new promotions and additional trailers, like the customary character posters, talk show circuit for its stars, billboards and of course those ad-covered buses. The studio wants 'Wonder Woman' to succeed despite the criticisms about marketing. 'Man of Steel,' 'Batman V Superman: Dawn of Justice,' and 'Suicide Squad' all made hundreds of millions of dollars at the box office but were decimated by critics. The fallout should 'Wonder Woman' fail critically or with audiences would tarnish the prospects of this November's release of 'Justice League.' The think pieces about its mishandling alone could power the internet for months. The same writers questioning the marketing will be the first ones to sharpen their knives to cut down Warner Bros with a chilly "I told you so" and more.

It's too early to panic. The studio realizes every superhero film they make is overly scrutinized and endlessly compared to Marvel. The bottom line is they want and need a hit movie and it's in their best interest to market 'Wonder Woman' as best and as often as they can. There's some evidence it's beginning to pick up. If we're still talking about this two weeks from now then I'd worry.


"YOU could walk the red carpet at the #WonderWoman premiere with Chris Pine! Enter NOW: CLICK HERE



(Photo: Stewart-Haas Racing)



"This was the very 1st day of @WonderWomanFilm shoot, on location in #london. I laughed a lot that day..." - Lucy Davis (@RealLucyDavis)








Comments

Popular posts from this blog

LONG BEACH COMIC CON Invades the Southland with William Shatner, Dave Gibbons, Cosplayers, and More

It's that time of year again when pop culture fans from all over Southern California and beyond descend on Long Beach to meet and greet some of their favorite stars from comic books, television, and movies. This year the 2017 Long Beach Comic Con offers some new exciting guests, panels, concerts, film festivals, cosplay contests, and an expansive Space Expo.


Visit downtown Long Beach on Saturday, Sept. 2 and Sunday, Sept. 3 for the annual Comic Con at the Long Beach Convention Center. This year's lineup includes legendary actor and cultural icon Star Trek's William Shatner speaking in the Main Stage room on Saturday as well as esteemed veteran comic writer and artist Dave Gibbons (Watchmen).
A con that still values comics will feature comic book vendors, artists, writers, and publishers. Approximately 100 other guests including animators, voice actors, and professional cosplayers will be participating in more than 100 entertaining and informative panels covering animation,…

REVIEW: 'Wonder Woman '77 Meets The Bionic Woman' #6 by Andy Mangels and Judit Tondora

The series has been great fun but for fans of the original Wonder Woman TV series starring Lynda Carter and the Bionic Woman starring Lyndsey Wagner it's been a time machine to what could have been when these two iconic heroines meet.


WONDER WOMAN '77 MEETS THE BIONIC WOMAN #6  Writer: Andy Mangels Artist: Judit Tondora Publisher: Dynamite Entertainment Release Date: September 20, 2017 Cover Price: $3.99
Score: ★★★★☆ (4/5)
 Andy Mangels and Judit Tondora have put together a sprawling crossover event that faithfully captures the tone and aesthetic of the 1970's shows. Often complicated and full of exposition, the camaraderie between Diana and Jamie is genuine and to see them in action makes the cover price worth every penny. Bringing together not only the titular heroes but incorporating their respective supporting characters like Wonder Girl and combining villains was no easy feat but Mangels and Tondora pull it off with enthusiasm and precision.
The plot to use Fembots to…

WONDER WOMAN OF THE DAY: Fitness Model Gia Macool Embodies the Amazon Princess

The closest we'll ever get, probably, to superheroes in real life is through the great work of cosplayers. You see them at every pop culture convention from the very basic to extremely elaborate costume design. However, you don't have to be a cosplayer to enjoy dressing up as your favorite superhero from time to time. Take fitness model and entrepreneur Gia Macool for example. An accomplished fitness competitor and model, Macool is also a big fan of DC Comics' Wonder Woman. She shows her love of the iconic Amazon Princess in her fitness wear, meal prep accessories and even a full blown photo shoot in a Wonder Woman costume. 

For decades comics have featured very muscular superheroes, male and female, epitomizing the human form at its strongest. So when bodybuilders and fitness pros decide to suit up as these costumed heroes, they are the embodiment of those fictional characters in the flesh. Macool looks like she stepped out of the pages of a Wonder Woman comic with a suit …

Fitness Women in Superhero Body Paint by J.M. Manion

J.M. Manion has long been a successful photographer covering the fitness and bodybuilding industry. He has photographed some of the strongest, well-defined physiques on the planet. He's also had a love of super-heroes and comic books. So much so that Manion began publishing his own comic book, Iron Siren Comics, featuring some of the fitness competitors he's covered as superheroes themselves. It's no wonder he sometimes incorporates superhero cosplay and body paint into photo shoots. Here are just some examples of his work:

REVIEW: 'Crosswind' #4 by Gail Simone and Cat Staggs

'Crosswind' #4 delves deeper into the situations that Cason and Juniper have found themselves in. The fates of both are increasingly in danger just as Cason as Juniper begins to stabilize the domestic life. Juniper as Cason has a target on his back and a deception that could cost a life before the two return to their rightful bodies.



CROSSWIND #4 Writer: Gail Simone Artist: Cat Staggs Publisher: Image Comics Release Date: September 27, 2017 Cover Price: $3.99
Score: ★★★★☆ (4/5)
The last issue was a satisfying chapter but things get inevitably messier. Cruz is out to get Cason for sleeping with his fiance Mika and making sure he keeps quiet about killing the idiotic son, Siggy, of the mob boss. He's got to play Mr. Randolph against Cason now and it's sure to set some deadly actions in motion. Meanwhile, back in suburbia, Cason just set Juniper's husband straight about his philandering. He needs help getting away as a woman so he enlists the help of a transgender woma…